CRADLE to CRADLE

i actually beleive they have a great, and potentially very realistic concept in mind. reading this selection, i found myself thinking back often to "the story of stuff" (oh c'mon, of course you did too). that said, it is definately important to not only look at multiple usage cycles that our products take, but how to create them in the first place to have as many as possible. while i think technologically this and some of their suggestions/examples are completely plausible, as a bit of a realist, i must admit that the global market today (despite a handful of eco-friendly brands) simply would not let this happen - it would cost too much. too bad the irony of worrying about profits now will cost us ALL so much in the future......