The authors of Cradle to Cradle, McDonough and Braungart are definitely optimistic about the future of the environment and the ability of science and technology to adapt to solve the difficult climate change problems. I think because both authors are leading the new development for environmental design, it is easily for them to see creative solutions all around them. While the authors admit that these solutions may not be simple or easy to do, they both have such faith in the ability to change the earth through technological advancement.
One of my favorite examples of their eco-friendly design was their description of the remodel of the Ford Motor Company's plant in River Rouge (Chapter 6). With the help of an eco-friendly design, Ford was able to use the existing plant and adapt it to be more environmentally and worker friendly, without abandoning the old plant and simply building a new one. I thought the authors environmentally conscious ideas for the Ford plant were really interesting, innovative, and creative.
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